So, how to write a press release? That's a million dollar question. If done right, it can indeed bring you a million dollars in revenue. Let's get started by answering what a press release is.
"A press release is simply a statement prepared for distribution to the news media announcing something claimed as having news value with the intent of gaining media coverage."
A press release consists of following elements:
Headline
The headline is the first single line of text in the press release and tells what the press release is about. It can be a very effective tool to grab the attention...
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Author: Brad Miller
How to start an online business?
So you want to start a business selling stuff online?
If you want to start an online business selling stuff on the internet, you have to start our right. Beyond a solid business plan, you need to become legal. If you're going to selling retail and creating wholesale relationships with manufacturers or wholesalers, they will not take you seriously unless you are a legal entity with a State and possibly a Federal Tax ID number.
You become a legal entity by formally creating a business organization in your state. Go to your states website for information, you can probably do it online. You...
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Video on the Web
There are so many ways to embed video on a website these day. You can create your video in almost any format and then......
upload to YouTube and use the embed code to place the video on your website. You must be able to work in the html wilderness for a little bit in order to do this.
Upload to any one of hundreds of other online video repositories (blip.tv,flickr, google video, yahoo video, etc.) for embedding, either by a direct link or html code link. Many of these have associated advertising attached to the video player and can make your website look cheesy.
Prepare the video for ...
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How Merchant Accounts Work
When it comes to accepting credit and debit cards, the process may be more involved than you might think. Rather than having the customer swipe the card and the money landing in your bank account, there is an entire process called merchant services that you need to know about. It only takes seconds for most of it, but there are still different things that happen every step of the way.
1. You receive the customer's credit card. This can be done with a physical swipe process (or by entering the number manually at the credit card terminal), or it can be entered as a card number through you...
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Merchant Accounts – Considerations
Merchant account costs: When it comes to choosing a merchant account – and on a merchant account provider – one of the most important considerations is cost. Sure, cost should not be the only thing you consider when choosing a merchant account, but it is very important. After all, you are a business. The idea is to make a profit. High cost merchant accounts can result in lower profits. So cost is a factor.
Another way to look at cost is to take it beyond simple numbers. Think of cost in terms of value as well. It's not just paying the smallest amount. Really, your consideration of cost...
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The DONT’s of ECommerce
The "Don'ts" of Ecommerce
Absolutely do not use frames for navigation purposes. There are too many people out there who still use old model computers; they usually will block the frames when navigating sites, because it makes it faster. If all your navigation directions are based on frames, then these prospective customers will skip your site. And frames make for a frustrating experience when trying to navigate back through a site when you're using the back button in the browser. Don't frustrate your customers!
Do not use pictures on the site that are too large in file size. They make th...
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