Author: Brad Miller

The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, ebooks, brandable software, images, or even text messages. The goal of marketers interested in creating successful viral marketing...

1. Traffic – get them to your site. 2. Conversion – get them to respond Know Your Audience – speak in their jargon, write for 4th graders Keep navigation simple – allow users to easily navigate the site. Response or load time – needs to be quick. Visually highlight “Calls to Action”, ie, phone numbers, buy now, etc. Keep you pages short – try to avoid scrolling, only 10% will scroll. Avoid lots of text - break up long pages with more nav or link options. Allow for scanning – use short sentences, headlines, bullet/numbered lists. Check spelling and grammar â€...

Designing a good sales web site can be the difference between losing a visitor and making a sale. You've got ten seconds to capture a viewer's attention and convince them to stay - that's how long it takes people to decide to keep reading, or move on. Make Your Site User Friendly You need to plan your web site carefully to make it really sell your product: • Have an attention-grabbing headline that tells visitors what they'll gain by staying. It should list some clear, compelling benefits - what they'll learn and what kind of information you'll provide. • Keep your web sit...

1. Look at your competitors’ prices and get a range. According to Johnson, “Your consumer has in their mind some idea of what’s the right price to pay for your product and if your prices are going to be dramatically different, higher or lower, you’re going to have problems.” 2. Objectively compare your product to your competitors. Compare features that a consumer would notice and value. Determine if your product is better than similar products, or is it lesser? Don’t be emotional when comparing – it’s not better just because it’s yours. If you can’t clearly specify what ...