Embedding PDF’s into your webpage can make linking documents a powerful part of providing information. This video describes how-to do this function converting a Word document to PDF and then uploading it via the “new media” function.
We then place the link text on the page and set the hyperlink as demonstrated below:
Use the free Calibre software to easily organize and upload electronic digital items to your e-Reader device. Below is a video tutorial by Brad Miller showing you how, using the example of Five Steps to Winning Sales by Daniel Holte.
Franchises and Search Engine Optimization
A major problem for most franchisees is lack of local and regional discovery via search engines for individual franchises and their websites. This is compounded with financial services franchises typically limited in the kinds of external advertising allowed by the franchiser.
The franchiser limits independent marketing initiatives and the franchisee suffers because of their difficulty in drawing localized traffic to their website. Often the financial services franchisee is shackled by legal restrictions and not able to do any common types of SEO on their webpage, not seen in franchises outside the financial arena.
Therefore, while the franchiser promises to send business leads, they commonly do not, leaving the franchisee out on-a-limb to fend for themselves. The conundrum arises since they can’t do what is needed since their hands are tied by the mothership’s red tape.
Non-financial franchisee websites can be very effectively SEO’s for local traffic, as we BAMsites has done many times for other, less restrictive, businesses.
There are other ways to aid franchisees as discussed below. We purposefully omit social networks, since these are not related directly to SEO.
There are three ways to make an impact in your local marketplace relative to search tactics.
- Franchisee Webpage SEO Editing – Individual franchise webpage manipulation of internal meta information. This is the most effective provided you have access to specific types of search related code through the administrative aspect of your website. If access is possible, I will code five pages for targeted keywords and phrases.
- Search Engine Business Profile Development – The three primary search engines (Google, Yahoo and BING) provide the opportunity for descriptive business profiles including photos and other graphics, such as QR codes, etc. BAMsites will register and develop professional profiles for your business.
- Independent BLOG – A very effective alternative, if you are allowed to do it, is an independent BLOG or mini-website. The BLOG is really just an website that can be SEO’s for your region to create traffic. BLOG posts can be accomplished periodically specifically geared to keywords and phrases relevant to your target audience. These then become independent search engine “sputniks”, found by the SE’s and often ranked quite high. This in turn will create traffic to the BLOG site and subsequent interaction with the franchisee.
All of these strategies are effective individually and in combination, depending on the adherence to the franchise rules and regulations for marketing.
The strategy that no franchise can legally dispute is number two. This is also a very important one for regional identity.
I hope this gives you an overview of the possibilities that are available to you as a franchisee. I am aware that every franchise is different.
Setting up email on some phones can be a little tricky. Here are the following parameters you typically need to input during the installation process.
Email type: POP or POP3
User Name is the SAME as your email address!
Password is….your password.
Incoming Mail Server: mail.runspot.net (if using this system)
Outgoing Mail Server: mail.runspot.net
Incoming Mail Port (POP3): 110
Outgoing Mail Port (SMTP): 587
Check or Affirm: My outgoing mail server (SMTP) requires authentication.
Input the above critera as you work your way through the set up wizard and you should be good. Of course you must know your password!
Below is a screencast of a tutorial I put together for a client wanting to blog and draw targeted traffic to his website. He understands the importance of doing this, but needs to know more about “how-to” do it right. Below is the tutorial.
Here is a recent letter I sent one of my clients on getting started with the local search game using Google, Yahoo and BING as your ally in showing up on the recent search map listings. I’ve been beating this very live horse for a couple of years now. I actually provide this service for customers of all kinds. For more information on using BAMsites to set up your local search functions, go HERE.
I will follow this up with a phone call, but you need to begin the process of registering at each of the sites below:
Google | http://www.google.com/places/
You will start the Google process by registering a Google Account with your preferred business email address. You will also be issued a free Gmail account with your registration. That email account you can then use with the Google link above to begin your profile and description. There is a verification process for both your initial registration and also for you business profile, you can verify both via telephone or mail.
Yahoo | http://listings.local.yahoo.com/
You’ll do a similar process to get set up in Yahoo Local. You don’t need a verification to establish your profile on Yahoo, so it’s a bit simpler.
BING is very similar to Google – register with a preferred email and establish a Windows Live account (they change the name every few months, but you’ll figure that out). There is a verification process for both your initial registration and also for you business profile, you can verify both, typically via mail. Then you can click the link above to login and begin building your profile and description.
Just remember to include as many relevant keywords as you can, such as:
• Investment Services
• Financial Planning
• Investment Brokerages
• Estate Planning
I’ll check in with you and provide assistance, as well as look over your end product to critique and revise as needed.
How to BLOG Post for SEO in Minnesota
Here’s a “How-To” I just sent to a new Minnesota customer on getting the most SEO out of your BLOG posting. In order to have your blog posts attract the attention of the search engines, you need to do several things correctly. Below is a summary of the key elements.
- Choose a topic of interest to your main target audience.
- Choose a pertinent CATEGORY for your post, you can use more than one if relevant.
- Make sure you choose several pertinent keywords. Use the Google External Keyword Tool, found here: https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none. You’ll recall we randomly put in keywords and will use the most popular words, since that is what your targets are using.
- Make sure you add a pertinent GEOGRAPHICAL tag to the keyword string.
For example: “maple grove mn mobile drug testing”. This should be part of the Title, headline and part of the first sentence of the first paragraph. Also put it in the meta information in the SEO section below the content area.
- Once you have the title and content placed in the New Post, try to make a link or two with keywords that relate to other pages in the website. The best way to do this is navigate to said page(s) and copy (Ctrl + C) the URL from the address window on your browser. Then go back to the admin, highlight the keywords and click the link (looks like a chain in the tool bar). Paste (Ctrl+V) into the Link Window.
- Remember to place a “More Tag” break after the first couple of sentences. See below.
- Break up any extended content into paragraphs and use headlines and headings to draw attention to specific items.
- Don’t forget to add a meta title and description in the SEO region below the posting area. This will also help immensely.
Bing’s local search tools and features don’t get a lot of airplay compared to Google, but that could – and should — change after an entirely new local listings tool for business owners is launched today. It’s called the Bing Business Portal and it has some features that should make Google Places green with envy.
The first thing to know is that it replaces Bing’s old Local Listings Center. The new URL for the business portal is www.bing.com/businessportal. On first visit, you’ll be able to either A) create a new Bing business listing, or B) manage your existing listing.
The process for creating and claiming a new business listing is fairly standard, but there are a few unique things to know.
The form begins with the standard Name, Category, Address, Phone, and basic contact info. Bing’s category selection doesn’t seem as fully realized as Google’s right now.
Down near the bottom, though, are fields for your Facebook and/or Twitter profiles. I love this.
The Bing form also has a special field at the bottom for a company logo, which should not be confused with photo uploads — those are separate. On the right side, Bing also lets business owners list additional phone and/or email addresses for specific purposes or departments.
A good referral marketing strategy is absolutely essential in growing your small business. This article deals with letting your customers find more customers for you. Once you get a good referral program up and running, it will essentially run itself.
There are three main reasons why a solid referral marketing strategy can be so powerful.
- People feel more comfortable when a product or service is recommended by someone they know and trust. This is especially true if the product or service is expensive.
- Referred customers are typically less price sensitive. A prospect that comes to you via a referral has already been told about the quality of your service. You’ll find that most referrals can be sold at full price because they’ve been presold on your trust and credibility.
- A good referral marketing system can quickly multiply, giving you plenty of interested prospects. This will allow you to choose who YOU want to work with instead of having to take everything that comes your way. You’ll be able to focus on high-quality customers that are highly profitable for your business.
It goes without saying that the success of any referral program directly depends on the quality of your products and services. However, even if your products and services are excellent, you must still work to set these referral ideas into motion. Once in place, you fill find they start working their magic by themselves.
Referral Marketing Strategy #1: It takes One to Know One
Don’t dismiss this referral marketing strategy as too simplistic. I promise you it is very powerful. Here’s how it works.
As soon as you have completed a successful transaction with a good customer, simply ask, “Do you happen to know anyone like yourself that would benefit from my products & services?”
The key to this referral idea is twofold.
- You have provided a product or service that ended with high satisfaction and/or went above and beyond expectations.
- You have asked for the referral at the point of maximum impact. In every customer interaction that ends positively, there is a point of maximum satisfaction from the customer. Your job is to determine when this point is and ask for your referral as close to this point as you can.
You’ll be amazed by how much new business you can bring in by just asking a happy client for a referral. Most all satisfied customers will be happy to provide a name or two upon request. Don’t be shy about this one. It may be simple, but it works!