How To

How to do stuff with website development.

Improve Local Rankings on Google

The Power of Google Reviews One of the primary strategies I advise my clients on is Google My Business. This is an often overlooked treasure-trove of traffic for a local or regional business. While most SEO companies focus on website rankings (as we do), the "other" listing for Google My Business is just as, and sometimes much more powerful, than the basic search engine website results on Page One. Once a complete business profile is accomplished, there are other tasks to embellish the listing. My favorite is Google Reviews. I implore my clients to reach out to satisfied customers to gi...
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Super Charge Your BLOG

Overlooked Tips to Make Your Blogs More Effective Here is an excerpt from an email I sent to a client who likes to blog. I am trying to get him to utilize a few extra tips that can pull more traffic to the mother site and consequently phone calls and more business. Here's what I wrote: Each blog post should be its own cyber “sputnik”, going out into cyberspace and pulling traffic to the website. Here are some tips to get more gravity from your blog posts. Inter-Content Links: Remember you want folks to click on links somewhere to follow it to your website. Therefore in a recent blog: ...
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Franchises and SEO

Franchises and Search Engine Optimization A major problem for most franchisees is lack of local and regional discovery via search engines for individual franchises and their websites. This is compounded with financial services franchises typically limited in the kinds of external advertising allowed by the franchiser. The Catch-22: The franchiser limits independent marketing initiatives and the franchisee suffers because of their difficulty in drawing localized traffic to their website. Often the financial services franchisee is shackled by legal restrictions, a specific eCommerce marketing...
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Setting Up Email on Smart Phones and Pads

  Setting up email on some phones can be a little tricky. Here are the following parameters you typically need to input during the installation process. Email type: POP or POP3 User Name is the SAME as your email address! Password is....your password. Incoming Mail Server: mail.runspot.net     (if using this system) Outgoing Mail Server: mail.runspot.net Incoming Mail Port (POP3): 110 Outgoing Mail Port (SMTP): 587 Check or Affirm: My outgoing mail server (SMTP) requires authentication. Input the above critera as you work your way through the set up wizard an...
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Playing the Local Search Game – How to get started.

Here is a recent letter I sent one of my clients on getting started with the local search game using Google, Yahoo and BING as your ally in showing up on the recent search map listings. I've been beating this very live horse for a couple of years now. I actually provide this service for customers of all kinds. For more information on using BAMsites to set up your local search functions, go HERE. I will follow this up with a phone call, but you need to begin the process of registering at each of the sites below: Google | http://www.google.com/places/ You will start the Google process b...
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Blog Post Tips – for Minnesota Bloggers

How to BLOG Post for SEO in Minnesota Here's a "How-To" I just sent to a new Minnesota customer on getting the most SEO out of your BLOG posting. In order to have your blog posts attract the attention of the search engines, you need to do several things correctly. Below is a summary of the key elements. Choose a topic of interest to your main target audience. Choose a pertinent CATEGORY for your post, you can use more than one if relevant. Make sure you choose several pertinent keywords. Use the Google External Keyword Tool, found here: https://adwords.google.com/o/Targeting/Explorer?__u...
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