Overlooked Tips to Make Your Blogs More Effective
Here is an excerpt from an email I sent to a client who likes to blog. I am trying to get him to utilize a few extra tips that can pull more traffic to the mother site and consequently phone calls and more business. Here’s what I wrote:
Each blog post should be its own cyber “sputnik”, going out into cyberspace and pulling traffic to the website. Here are some tips to get more gravity from your blog posts.
- Inter-Content Links:
Remember you want folks to click on links somewhere to follow it to your website. Therefore in a recent blog: “Family Mediation…”You could place a link on the term “family law” in the second sentence that would link directly with your family law mediation page on the website, here’s the link: http://edshawlaw.com/other-legal-services/mediation/.
- You should always have at least one link within the content that folks can click.
- Break up large tracks of text:
People don’t like to read content that is difficult to read. In the example above, I would change the format from this:
In almost all divorce and custody cases the court will require mediation. A mediator who does not work for either side tries to persuade both sides to reach an agreement. It seems easy, but getting a fair agreement that works for you is not easy. Mediation works best when the attorney and client work together on a negotiating strategy to get the client what they need. A good strategy usually involves not disclosing your bottom line right away as the other side will probably try to get you to go to less than what your bottom line is. When the stakes are high in mediation you need a good negotiator on your side.
- To this:
In almost all divorce and custody cases the court will require mediation.A mediator who does not work for either side tries to persuade both sides to reach an agreement.
It seems easy, but getting a fair agreement that works for you is not easy.
Mediation works best when the attorney and client work together on a negotiating strategy to get the client what they need.
A good strategy usually involves not disclosing your bottom line right away as the other side will probably try to get you to go to less than your bottom line.
When the stakes are high in mediation you need a good negotiator on your side.
- ALWAYS put in a Meta SEO Title for the blog posts, otherwise the SEO title will pull from the blog title above, with no reference to Brainerd or other geographical tags. In the example above, I would consider making the SEO Title something like this (you can use dashes or “Shift+Backslash” for the | separator to segregate keywords:
- SEO Title
Brainerd, MN Family Law Mediation | Negotiators | 218-825-7030 | Ed Shaw Law
- Meta Description
Brainerd, Bemidji, Wadena, Little Falls, Minnesota and surrounding areas – family law attorney and mediator. Call 218-825-7030 today for help with your case and mediation. - rather than what you have below, which was auto-populated by the plugin. There is no geo-tag in the SEO title which is imperative to aid the Google bots in ID’ing where you guys are practicing.Here’s what the current SEO region looks like for that recent blog post using a WordPress SEO Plugin.
Also, notice my use of bullet points and bolded text in this blog to help the scanners pick out areas of interest.
As much as you blog, these tips can help you get a lot more traffic to your website.
The O’Briens acquired the resort in April 2013 and are excited to operate this resort and continue finishing up on updating all the cabins. Edgewild is everything you want in an old fashion, sparkling clean and laid-back week at the cabin.
Edgewild was hewn out of the northwoods over 75 years ago and many of the tall pines stand as a testament to the time honored tradition of family resorts that retain the splendor of the Minnesota northwoods.
BAMsites was asked to provide an inviting website design, as well as SEO services so that the O’Briens’ new venture will be found by their targeted audience. The old design is at lthe left.
Edgewild caters to families seeking relaxation in a traditional “up north” quiet small lake environment. However, for those that want the upbeat action, Crosslake, Whitefish and Brainerd/Pequot Lakes has everything for the pleasure seeker from jetski rentals to mini-golf!
Check out their special packages and deals to save money AND have a great time!
Service First Cleaning & Restoration – Williston, N.D.
These folks have been serving the greater western North Dakota and eastern Montana region since 1995. Service First uses the latest technologies and equipment to ensure both residential and commercial companies get the service and results they desire.
Whether it’s disaster resolution or regularly scheduled carpet cleaning, Service First leads the way with a fine seasoned staff of professionals who take great pride in their work.
BAMsites was asked to create this, their first website, after creating a number of similar sites in this industry, including:
The site is designed to quickly acquaint the visitor with offered services with a very prominent telephone number always present when they’re ready to make the call.
BAMsites Welcomes Chi Omega Fraternity
Chi Omega is a national fraternity of women that was recently installed for the University of Minnesota – Minneapolis Campus.
Whether it is football, hockey, wrestling, volleyball, or any other sporting event on campus, you can count on a group of Chi Omegas showing up together fully clothed in Gopher gear!
We are proud students of the University of Minnesota and one of our favorite things to do is cheer on our teams! Ski-U-Mah!!
The fraternity is characterized by the following ideals of:
- High Standards of Personnel
- Sincere Learning
- Creditable Scholarship
- Participation in Campus Activities
- Career Development
- Community Service
BAMsites was asked to develop a simple website highlighting the various attributes of the fraternity and embellishing the site with lots of photos and slideshows.
The first one, design, was easy since they wanted it to look exactly like the Dickinson Astoria Hotel & Event Center.
Glendive is known best for rock hunting and paddlefish coming out of the Yellowstone River.
It’s a nice community and one of the main attractions in eastern Montana, as well as a base for exploring other attractions, especially to the south of eastern Montana such as the Little Bighorn Battle field and much more.
The community of Crosby-Ironton has a long tradition of excellent amateur sports with heavy support from the public. C-I Sports Boosters is a group of enthusiastic town folk who raise money to support extra-curricular activities. These monies buy equipment and pay for activity related costs that are not typically covered within the school budget.
They also strive to ensure that all students, regardless of financial background, have the opportunity to pursue and compete in their chosen sport or other competitive activity.
BAMsites built a site to highlight the mission of C-I Sports Boosters and allow caring supporters to donate online and view the related Facebook page, as well.
The Astoria Hotels are a chain of moderately priced, but well appointed hotels with a full list of amenities for the business traveler, family, or event planner.
BAMsites was asked to expand on the layout of the the initial site at stayastoria.com. We took the logo and color scheme and embellished the site to make it more engaging with a very visible booking widget and attractive home page slideshow.
In addition, we also developed and implemented an SEO solution to aid in drawing free traffic to both the website and the mobile website.
The key to any hotel site is to have an easy to navigate booking widget integrated within the website.
Selling Firewood Throughout the U.S.!
Paul’s Fireplace Wood in Little Falls, MN sells more fireplace wood, cooking wood, and decorative wood than anyone else. Firewood.com has been managed by BAMsites for at least six years and our SEO and web design have made them the number one place on the internet for buying various types of firewood.
This family business sells:
- Residential Fireplace Wood – delivered to the Mpls. – St. Paul area of Minnesota
- Commercial Restaurant Cooking Wood
- Birch Logs
- Barbecue wood as Chips, Chunks, and Split Wood
- Pizza Oven Wood
- Natural and Kiln-Dried Kindling
- Fragrant Firewood
- and many custom orders
The result is a sister site (temporarily): MinnesotaFirewood.com.
We will keep the original, seen above left alive for at least six months to take advantage of the current high traffic levels.
Eventually, we will make this new online store the anchor Firewood.com.
Used oil and other similar fuels can be used as an excellent source of fuel for heating furnaces , boilers, and other machines. Of all the projects we’ve done at BAMsites, this one was one of the most unique.
It was unique because the core business is selling used oil furnace parts to waste oil heaters manufactured many years ago. Most of these old beasts still work, if replacement parts are available for repair and service.
Talk about an off beat way to make money!
Rick and Ryan Rudbeck of Crosslake, MN know more about these waste oil heaters and furnaces than anyone in the country. They spend their days on the phone answering questions and sending folks replacement parts as well as new burner systems that are manufactured right here in the north country.
In addition, they also sell paint thinner recycling bags and other recycling accessories for dealing with hazardous materials.
The Rudbecks needed their old site revitalized and positioned to bring them to the top of the search rankings for waste oil heater parts and associated terms.
Economy Garages of Deerwood, MN offers a full line of lumber built garages in a variety of configurations to fit one’s needs.
BAMsites was commissioned to give the old site a new look. In addition, it was paramount that search terms were laced into the fabric of the site to attract potential customers from all over the West and Northern regions of Minnesota.
Economy Garages is located in the geographical epicenter of Minnesota and services customers in the regions represented by:
Economy Garages offers multiple crews of seasoned and professional craftsman who get the job done quickly and expertly. They also provide other services to save headaches relating to: