Top Ten Website Tips to make your business site more effective.

1. Traffic – get them to your site.

2. Conversion – get them to respond

Know Your Audience – speak in their jargon, write for 4^th graders

1. Keep navigation simple – allow users to easily navigate the site.
2. Response or load time – needs to be quick.
3. Visually highlight “Calls to Action”, ie, phone numbers, buy now, etc.
4. Keep you pages short – try to avoid scrolling, only 10% will scroll.
5. Avoid lots of text – break up long pages with more nav or link options.
6. Allow for scanning – use short sentences, headlines, bullet/numbered lists.
7. Check spelling and grammar – don’t look like a dummy.
8. Footer navigation – don’t leave them hanging- site map, contact, etc.
9. Contact info on all pages!

Avoid:

• flash designs
• pop-ups
• auto audio
• links to external pages
• counters
• too much movement
• intro splash pages
• tiny fonts
• too many social networking buttons