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Web - Business
- Analysis
(BNA)
Q:
You want an effective, money-making website?
A: Base your site
construction on these principals and
you will succeed.
In
2004, over 500,000 new people
will begin surfing the internet every month in
the U.S. alone. People are checking out your business online.
How do you rate? The average surfer spends about
one second scanning a single web page. You don’t have
a lot of time for that first impression, that's assuming
you are found in the first place!
For a look at the most common problems, check out my E-article
The
Seven Deadly Web Sins.
By 2007, IDC expects Internet
users will access, download and share the information equivalent of
the entire Library of Congress more than 64,000 times over, every
day. By 2007, IDC
estimates that consumers will account for 60 percent of all Internet
traffic generated, versus roughly 40 percent for business users.
N.U.A. Internet
Surveys |
Business Needs Analysis
With
proper planning you can compete with the big dogs on a
global scale! Like anything else, if thought and effort is
exercised on the front end - your chances of success increase
exponentially. It is very much like building a house. Homes turn
out best with sound blueprints, a lot of planning, and a good
contractor. The best plans prepare for future expansion and
the foundation is laid out accordingly. Your web presence should be
viewed as a major undertaking and a key business strategy -
even for the smallest business!
It is important that your business implement an web
business strategy custom made for you! The BNA is the
first and most critical step in the process. It is also fun
and exciting to take the plunge and get serious about making a
real impact online. Some folks are just plain intimidated by the
internet
(much less computers). It's a whole lot easier if you
partner up with the right people. That's why we are here to help
you. The BNA lays the ground work for all the good things to
follow:
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It is here the keyword analysis and SEO strategy
starts.
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It is here all the key components are determined.
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It is here the basic architecture is set allowing for proper
inter-relationships and future expansion.
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It is here in-house editing capabilities are discussed and
set.
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It is here custom functionality is determined to provide
the
maximum Return On Investment.
And last but not least...
-
It is here you meet your web consultant who will stand with
you
before, during, and after this evolving process commences. Think
we're kidding? Check
here.
WHAT IS AN Web-BA?
The
Business Needs Analysis is a proven tool used to
discover the optimal website functionality
and search engine strategy for a business. It is comprised of 25
- 45 questions, depending on the size of the business. BAMsites
will administer this questionnaire with the business owner or
marketing manager. The BNA takes approximately 1 1/2 to
2 hours.
Following the BNA, the consultant will gather other pertinent
information, such as marketing materials, and depart to examine
the information. A follow-up visit can be scheduled for
about one week after the BNA to review a specially prepared
Internet Business Proposal.
This proposal will specifically review the key findings from the
Web-BA and detail critical functionality the website should
contain.
Site plans and page by page descriptions will be discussed
with the rationale behind all the content. The proposal is
industry specific and focused solely on the customer's unique
situation. The key components are prioritized, based on
the most critical needs of the business. For example, search
engine optimization can be commenced on an existing site while a new
one is being built.
YOUR DECISION
You decide which aspects of the proposal fits with your
expectations, needs and budget. Certain key components can be
implemented initially with other functionality and modules added
along the way. You are under no obligation and it will
cost you nothing (but a few hours time) for involvement in
this exciting process. Many internet consultants charge for this
service since it is so critical. You will receive a proposal
tantamount to an internet marketing plan for your business.
If you call and tell me you read this article, I will not charge
for you for the BNA. That's right, we will analyze your
business, au gratis!
You can start right now.
Go to the web link below and fill out the short form. We only
need your name, email, and phone number. We will return your inquiry
shortly and plan a get-together where we can perform a
complimentary BNA.
Thank you for your consideration,
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